Project Title: FinWise
Industry: Financial Technology (Fintech)
Brand Colors:
Primary: #1A73E8 (Blue for trust and security)
Secondary: #34A853 (Green for growth and financial health)
Accent: #F9F9F9 (Light Gray for simplicity)
Brand Personality: Trustworthy, modern, and empowering. A brand that provides users with easy access to financial tools and services.
1. Project Overview
Design a mobile app and a web landing page for FinWise, a fintech solution that offers digital banking, investment management, and peer-to-peer payments. This project will help new UI/UX learners develop real-world skills through a full design process.
2. Objectives
Mobile App: Create an easy-to-use and secure platform for users to manage their finances, investments, and payments.
Web Landing Page: Promote the mobile app with key information and drive downloads.
3. Target Audience
Primary Users: 20-50 years old, tech-savvy individuals looking for convenient financial management tools.
4. Key Features & Functionality
Mobile App
User Registration/Login: Multi-factor authentication for secure access.
Dashboard: Overview of accounts, transactions, and investment performance.
Money Transfers: Easy peer-to-peer payments and transfers between accounts.
Investment Management: Track and manage portfolios with real-time updates.
Budgeting Tools: Set financial goals and track spending.
Notifications: Real-time updates for transactions and important events.
Web Landing Page
Hero Section: Highlight app benefits with download links.
App Features: Showcase the key financial tools with visuals.
Security Features: Emphasize encryption and secure transactions.
User Testimonials: Display real feedback to build trust.
CTA: Clear call-to-action to download the app.
5. Design Guidelines
Clean & Minimal: Keep the design modern and user-friendly, avoiding clutter.
Color Palette: Use brand colors to differentiate sections and features.
Typography: Use modern, professional fonts like Roboto or Poppins.
Accessibility: Ensure the design is usable by people with disabilities, especially for reading text and navigating the app.
6. User Stories
As a user, I want to see my financial overview at a glance, so I can track my spending and investments easily.
As a customer, I want a secure way to transfer money to friends and family without extra hassle.
As a visitor to the landing page, I want to learn how the app will help me manage my finances better, so I can decide if I want to download it.
7. Deliverables
Full UX/UI Process for Mobile App:User research, wireframes, prototypes, and high-fidelity UI designs.
Usability testing and iterative design improvements.
UI Only for Web Landing Page:High-fidelity design of key sections (Hero, Features, Testimonials, CTA).
8. Execution Deadline
The entire project must be completed within 8 weeks.
