Project Title: FoodSwift
Industry: Food Delivery
Brand Colors:
Primary: #FFA500 (Bright Orange)
Secondary: #7CFC00 (Light Green)
Accent: #F0F0F0 (Soft Gray)
Brand Personality: Friendly, fast, and reliable. A brand that promotes convenience and freshness in food delivery.
1. Project Overview
Design a mobile app and its web landing page for FoodSwift, a food delivery platform connecting users with restaurants for fast and easy ordering. This project is designed to help new UI/UX learners experience a real-world design process.
2. Objectives
Mobile App: Create an intuitive experience for users to browse menus, order food, and track deliveries.
Web Landing Page: Design an engaging page to promote the app and attract new users.
3. Target Audience
Primary Users: 18-40 years old, busy professionals and students who rely on food delivery services.
4. Key Features & Functionality
Mobile App
User Registration/Login: Email or social media login.
Restaurant Search & Filters: Find restaurants by location, cuisine, and rating.
Order Customization: Allow users to modify their orders easily.
Real-Time Order Tracking: Show order preparation and delivery status.
Secure Payment: Enable various payment methods like credit cards and digital wallets.
Promotions & Discounts: Display current offers and deals.
Web Landing Page
Hero Section: App benefits with download links.
Feature Highlights: Key features with visuals and screenshots.
Restaurant Partners: Logos of major restaurant partners.
CTA: Prominent call-to-action to download the app.
5. Design Guidelines
Mobile-First Design: Ensure a seamless experience on mobile devices.
Color Scheme: Use brand colors for key elements like buttons and icons.
Typography: Clean fonts like Open Sans for a modern feel.
Accessibility: Ensure all users can navigate the app easily.
6. User Stories
As a user, I want to browse nearby restaurants so I can choose a meal quickly.
As a customer, I want to track my order in real-time so I know when to expect delivery.
As a visitor to the landing page, I want to quickly see the app’s benefits and download it.
7. Deliverables
Full UX/UI Process for Mobile App:User research, wireframes, prototypes, and high-fidelity UI designs.
Usability testing and revisions.
UI Only for Landing Page:High-fidelity design for key sections (Hero, Features, Partners, CTA).
8. Execution Deadline
The project must be completed within 8 weeks.
